Poker as game and industry, boomed in the early noughties and subsequently insta-grew to epic proportions. Today hundreds of poker rooms, magazines, sites and events fight over the same plate. And as the hype over poker seems to be cooling, new poker players are not that easy to come by anymore.
The fierce competition has however resulted in some rather impressive advertisements and creative work. Here is a selection of some twenty print ads, created for and/or inspired by the enchanting game of poker throughout the 2000s.